Randy specializes in helping corporations, organizations, churches and individuals put together a viable social networking, search engine optimization, blogging, online reputation management and creative implementation program. He states, “There is a conversation going on about you and your business online this very minute. Who is leading that conversation?”
Thirty years of experience as a creative leader in large organizations and a lifetime of creative communication has equipped him with the tools to effectively guide groups and individuals to Web 2.0 success no matter where they find themselves in the digital world. With over 35,000 followers on Twitter, 2600 friends on Facebook and a leading global blog platform since 2002, as well as 20 years of experience leading creative teams, Elrod has a vast experiential digital platform from which to draw (just Google his name!).
He offers a limited number of single and ongoing consulting opportunities encompassing the following topics:
- Social Networking: Entrepreneur Magazine says “The companies that are going to succeed in the next 3-5 years are those that embrace Web 2.0’s power.” Combining the power of Twitter, Facebook, Digg, Squidoo and myriad other social networks can be intimidating – but when implemented – extremely rewarding. It IS possible to orchestrate a powerful Web 2.0 presence without investing countless hours of time.
- Search Engine Optimization: Randy says, “Google is no longer just a search engine, it is a reputation management system.” Having a Top Ten position on Google and other search engines (for a popular phrase) is like having your store at the entrance of the largest shopping mall in history. Being outside the first two pages is like having a shabby shop on the outskirts of town. What happens when you Google your name? Your company’s name? But even more important, do you know the most likely search engine phrases people naturally use in trying to locate you or find your services?
- Blogging: Gone are the days when a lonely static website is effective. Companies and individuals who want to succeed in today’s digital marketplace must embrace the power of blogsites to entice search engine spiders and web traffic.It is no longer possible to ignore the power of Web 2.0 corporate blogsites that replace the Web 1.0 archaic website. Blogs rule the chart in today’s digital world and organizations ignore them at their own peril. Refusing to implement the power of a blog helps your competitors who will!
- Online Reputation Management: Established companies with sterling reputations have had their reputation tainted by a single blog post from a disgruntled customer. Just Google J.L. Kirk Associates, a highly respected fifty year old headhunter firm, who has chosen not to react to an unhappy client who created a blog post called “Another Pretty Farce” that still dominates the front page of a Google search for J.L. Kirk Associates. Randy’s consultations employ a simple but powerful reputation management system that effectively eliminates negative online comments and search engine results.
- Creative Implementation Program: With a twenty year career in leading creative collaboration, Randy specializes in team involvement, collboration and implementation while employing a fun, respectful and positive consulting environment. He finds great joy in leading teams and individuals in discovering effective solutions unique to their situation and environment.
Employing Randy Elrod as consultant has saved companies hundreds of thousands of dollars in ad expenditures. Google will not place you higher in its page results no matter how much you pay in Adword campaigns. Randy has learned from the best – Matt Cutts who leads Google’s SEO policies. He has also saved companies thousands of dollars annually who spend needlessly on flashy and high-priced media/web design companies who specialize in controlling content. Randy believes in collaboration and freedom to implement programs at a moments notice in today’s real time world. Gone are the days spent waiting on a website company’s middle man. And here are the days when customers become working partners.
Let Randy help you effectively engage your clients and fans and build trust and consumer confidence in today’s digital world of radical transparency.
For more info, E-mail for daily rates and annual retainer fees for exclusive ongoing online reputation management.
Past clients include:
Michael Hyatt, Nashville, TN
Thomas Nelson, Inc., Nashville, TN
Westone, Inc., Colorado Springs, CO
Demdaco, Kansas City, MO
Boosterthon Enterprises (in progress), Atlanta, GA
Ken Davis Productions, Denver, CO
Brentwood Baptist Church, Brentwood, TN
First Baptist Church, Orlando, FL
Endorsements:
Hugh Hewitt, Hugh Hewitt.com, Irvine, CA
Randy is not just a social media theorist; he is a practitioner. He knows first-hand what it takes—not only to participate in the conversation—but to lead it. His unbridled passion, real-world knowledge, and practical advice will get you off the sidelines and onto the field where your fans and prospects are interacting.
The day we spent with Randy applying Web 2.0 principles to our site went way beyond our expectations and produced results even Randy didn’t anticipate. I highly recommend his expertise.
Ken Davis – Speaker - http://www.KenDavis.com/
We hosted Randy Elrod (and Spence Smith) for a group of Westone employees. Kudos for providing a broad overview of topics and specific recommendations tailored to our business in such a brief period of time!
