How Is Your TwitPitch? — How To Craft An “Elevator Speech” in 140 Characters

“A twit what?” you may ask.

A twitpitch is a description in 140 characters of what you do in work, life or play—or any important appeal or objective—presented in the space it takes for a single tweet.

We now meet many of the important people with whom we work, live and play in the digital world of Twitter. What makes Twitter  unique is that everybody has the same allotment of 140 characters. But if we have done our due diligence, we have a targeted audience that will give us a moment of the valuable time they spend on Twitter.

Very few people are prepared to interact on Twitter in this way. The idea of an twitpitch is to have a prepared tweet that grabs attention and says “all one needs to know about you or your objective” in 140 characters or less.

What are you going to say?

By effectively tweeting the essence of your lifework, you will be marketing yourself and your business in a way that makes people want to know more.

Why prepare a twitpitch? Because preparation is vital in today’s world of radical discontinuity, and it is no different for your twitpitch. It is imperative to work on these 140 characters until they are perfectly crafted.

This tweet is one worth memorizing. Make it such a part of who you are that if someone startled you during a nap, and asked what you do, you would smoothly and without hesitation quote them your twitpitch. This tweet will serve as your brief introduction to others—so it has to be great!

Where and when do I use this twitpitch? Of course, if someone follows you on Twitter, use it for them. But it also comes in handy when you attend an event, a conference, a convention, or some other type of meeting.  The twitpitch becomes useful in real life.

One of the first things people ask these days upon meeting is, “What do you do?” followed inevitably by the question, “Are you on Twitter?” If you give them the usual answer to the first question, they see that you are a lawyer…or an accountant … or a consultant … or an artist…or a pastor…or insert your title.

They will often label you in their mind with all of the stereotypes they perceive those occupations carry with them.

However, if you turn your twitpitch around and start with an answer like, “I work with small businesses that are grappling with computer problems,” (70 characters), right away — especially if they own a small business—their ears will perk up and want to know more.

It is the law of attraction.

I suggest working on this pitch and memorizing it because our natural reaction to the question, “What do you do?” is to answer with a label. We then go on to describe the things we do instead of sharing the benefits they will get from working with us.

Rather than thinking of ourselves as “culture creators” we picture ourselves as “being our occupation.”

How do I present my twitpitch? The more often you tweet and present your pitch, the better it will become. You will easily be able to tweak and add enthusiasm and energy to the tweet, because it will be so much fun experiencing the unique reactions to what you are saying. I suggest taking advantage of the wide variety of tweet-ups (networking events) in your sphere of influence.

Succinct. Evocative. Compelling.

A great twitpitch will make you memorable.

How do I craft my twitpitch? Tweak. Tweak. Tweak your Twit. Oops!

Well, you know what I mean. Run it by people you trust and listen to their input. Watch the reactions on Twitter and adjust if needed.

Don’t worry if your “Twitpitch” isn’t perfect in the beginning. As you present it, it will develop and refine, and before long, you will be getting a surprising amount of business—or, at the very minimum—a growing number of followers who want to hear what you have to say.

Here is my initial go at a personal twitpitch.

I am a creative who lives to spread influence by mentoring and encouraging influential people to diffuse ideas and create culture. (130 characters)

What do you think about mine?

Suggestions?

Now, give your initial twitpitch a go in the comments below on this post. Be brave. Do it!

104 Responses to “How Is Your TwitPitch? — How To Craft An “Elevator Speech” in 140 Characters”

  1. Wow… when you told me about this post i thought it would be a cool read but now i have to work on my twitpitch!!! awesome post randy.
    Spence Smith´s last blog post ..The College Years- Advice For Future College Students Pt2

  2. Working on it right now.

  3. I work with speakers, performing artist, and comedians as an agent. I also am a seminar speaker myself.

    How did I do?

  4. I’m a freelance writer who helps families live on purpose. I write so that no one feels abandoned.
    Audra Krell´s last blog post ..Last Minute – Really

  5. I am the Founder/Speaker for A Gentle Answer Ministries. Our mission is to encourage and to apply the truths of the bible to our daily lives, along the way we have some fun.

  6. So, I guess I got tossed off the elevator with one extra character! :) It’s tougher than you think right?

  7. I think your twitpitch is pretty spot on. The only thing that was confusing to me was what you mean by diffuse ideas, but I think that is actually effective because that would follow up with a question from myself of what you mean by that.

    I am starting to work on mine. I am tired of saying to people when they ask “what do you do” with the response of “good question”

    I am trying to capture the idea that I want to be a connector. I think that word is over used and often misinterpreted. But I truthfully want to be someone who connects others, provides resources, and helps others. I want to network, connect, and talk with as many people as I can. Just trying to figure out how to twitpitch that now.

    Your advice will help a ton though.
    Kyle Reed´s last blog post ..Every Life Has a Story If We Bother to Read It

  8. I write because I’m inspired by stories. I teach writing because I believe everyone has a story, and we are better when we share them.

    What do you think? Too ambiguous?
    Felicity´s last blog post ..Comfort Zone

  9. I have a personal mission statement but not a twitpitch, yet. Iwill get to work on one

  10. Hows this:

    I make my living running a multimillion dollar trucking company. I make my life by writing and teaching leadership in the Christian and general markets.

  11. My pitch is pretty much my twitter bio ~ “Son Seeker” who is a Thinker, Dreamer, Helper, Teacher, Laugher, Crier and Hopeless Romantic ….Still tweaking!!!

    • @Julie Kolb, I like it, there is an enticing energy to it!
      Audra Krell´s last blog post ..Last Minute – Really

    • @Julie Kolb, Great, Julie!! By the way, you still have 37 characters if you want to flesh it out a bit.

      How would you describe in a TwitPitch what you do for your company or what your company does?

      • @Randy Elrod, Great question..There is no “company” to me at the moment..4 years ago I left corporate America (a lucrative management position) to pursue my dreams…I now stay at home with my kiddos and I make and sell salad dressing (don’t laugh:) and I also sketch and sell those too…(I do work part-time at a family run farmers market to get out of the house and be with the community I live with)…Now, I also teach childrens Sunday School full-time at my church and also help with the youth ministry there..My ultimate plan is to go back to college for a Culinary degree and continue with making food my business..I now have the time to go where my heart leads..Missions trips are on that list too…Possibly going to Germany with my oldest daughter next year….SO..140 characters???…hmmmm…I am a recreate in progress ;)

  12. This is a fantastic insight, Randy. And it is closely tied with the good ol’ “values proposition” in business, in which we keep the focus on the mission and expected outcomes (the business) rather than the activities (the busyness). What I think you are essentially saying is, “tease the outcome folks can expect rather than list all the things you represent.”

    I’ve tweaked my twitpitch after reading your post. Here is where I am today: I help people and organizations get unstuck. And I work to deepen and diversify myself (and others) culturally and artistically.

    What’s cool about this is that it begs questions about what it means to get stuck/unstuck and deepen/diversify. And off the conversation can go. So, thank you for this rock solid tip!
    Keith Jennings´s last blog post ..The tension of silence and getting unstuck

  13. This is a great insight, Randy. It’s not unlike the good ol’ values proposition in business, where we communicate the mission and expected outcomes (the business) rather than the activities (the busyness).

    After reading this, I’ve tweaked my twitpitch to this: I help people and organizations get unstuck. And I work to deepen and diversify myself (and others) culturally and artistically.

    This begs questions about what it means to get stuck/unstuck and to deepen/diversify. Which kick-starts a fun-filled conversation.

    Thank you for this rock solid tip!
    Keith Jennings´s last blog post ..The tension of silence and getting unstuck

  14. I am an innovator of new ideas, a developer of strategies that help mobilize people to action, particularly in the mission field.
    Jeff Goins´s last blog post ..Advent and Christmas- Journeys and Destinations

  15. As a freelance author and senior manager, I teach the VALID leadership concept to the Christian and general markets

  16. Good question. As I was writing it, I struggled with how to synergize my “job” with my vocation. Certainly, there’s some overlap, but that doesn’t describe ALL that I do. So, it’s my “professional” twitpitch.

    I think that my personal one would be more like this:

    “I am an explorer of ideas, words, and places. I innovate, write, and travel. When those three things intersect, I am most content.”

    Thoughts?
    Jeff Goins´s last blog post ..Jesus Hates Me

  17. I help churches and ministries grow through online media including live, on demand and mobile streaming as well as social media interaction.

  18. ahhh…i’ve spend SO much time on the twitter bio content…and the spacing…
    Jim Gray´s last blog post ..Videos That Inspire 20- Wiley vs Rhodes

  19. Hi Randy.

    Mine is pretty much my twitter bio – I have a slightly extended version of the same thing on my Facebook page (which seems to have disappeared with the new layout come to think of it!).

    “I’m the office masterchef & token gen-y’er. in my spare time at work I do PA/Admin/Finance-y stuff. Any other spare time: church/music/friends/coffee”

  20. Randy, yours sounds almost like a mission statement.

    Many of us are probably more familiar with creating those for ourselves and our businesses. Mission statements are supposed to be short anyway, so does it then make sense to simply craft your mission statement so that it can live in 140 characters?
    Tim Eagerton´s last blog post ..Wax Pick- Fitz and the Tantrums – Pickin’ Up The Pieces

  21. Okay, here is my first go…

    I am a connector who loves linking people together with who or what they are looking for. Primarily their homes, but often other colleagues.
    Chris´s last blog post ..How Is Your TwitPitch — How To Craft An “Elevator Speech” in 140 Characters

  22. Randy…my whole this is that i want it to be fun, too. so…
    I’m a hat-wearing, coffee-sipping Northwest creative guy who helps companies, orgs, people find their way in the digital spaces.
    Jim Gray´s last blog post ..Videos That Inspire 20- Wiley vs Rhodes

  23. I sold everything I owned, then moved 4000 km away to work amongst the homeless in Halifax. I’m the founder of Souls Harbour RESCUE Mission.
    Michelle Porter´s last blog post ..Part 2-Christian as Athlete

  24. I love the last two words.

    I don’t even see myself as particularly creative or influential. But I think enough of you has rubbed off inadvertently on me that culture seems to get created around me. Neat things happen. I like it! I want more! :)

    In short: yeah, that’s you.
    Jeff Holton´s last blog post ..Google eBooks- an initial response

  25. I advise, encourage, challenge, and strategize with others to help them discover an impacting significant life.

  26. The day got away from me, but here it is in 129 characters.

    I am Spiritual Director who listens and deciphers in order to help people recognize, untangle, and move forward in their journey.

  27. Is your dog here? If so, Jack needs to meet Lyric (my dog).
    Jeff Goins´s last blog post ..The Real John Lennon- Artist or Entertainer

  28. Randy

    I have been refining my personal planning recently and woke up today with a clear message to refine my mission statement – within 10 minutes of logging on I read your latest post which was obviously meant.

    My first draft of your brilliant advise to create a Twitpitch is:

    “I am a therapist and mentor guiding people to their full potential and spiritual harmony in their personal and professional life.”

    What I am missing here is the ‘who’ and your post and personal Twitpitch has given me the much needed kick to get absolutely clear on that. Thanks again Randy for a stimulating post.

  29. I am a curator of spiritual content on the internet. I lead a global team of creatives to engage people interested in spirituality online.
    Vince´s last blog post ..Your church’s content is puke…literally

  30. Christian + advocate for children living in poverty w/ Compassion International. Follow me for daily Christian blogs and Compassion updates.

    (Think I used em all)
    Compassion dave´s last blog post ..Counsel vs Conflict

  31. Im fairly new to twitter and promoting the music my wife and I make to the public so this has been a great exercise for me. Here goes. Let me know what you think.

    I teach music in a public elementary school & create acoustic folk/spiritual music with my wife Kelly hoping to inspire and entertain others.

  32. Nice post. I received a bunch of nice examples of #twitpitch to a little fun contest which i collated here: http://www.freddestin.com/blog/2010/12/twitpitch-your-startup-in-140-characters.html. Some examples stand out as hitting the recommendations you made.
    Fred Destin´s last blog post ..Twitpitch- your startup in 140 characters

  33. my Twitter bio is:
    writer: creativetheology.com co-founder: @themoveproject

    i think my twitpitch would be something like…
    I write about the implications of faith in creativity, and help people engage in social justice issues.

  34. I take pictures and tell stories. Please share yours with me.
    dkzody´s last blog post ..In print elsewhere

  35. I’m later translating this into Portuguese, since the vast majority of my followers are in Brazil, but I value your opinion:

    “Singer, freelance translator, pending communicator, social networker & Corinthian supporter.”

    I should note that Corinthians is a huge soccer team from São Paulo. I do love Paul’s letters to the Corinthians, though :)

  36. Christian. Husband. Dad. Assoc. Pastor. Poet. Imaginator. Dreamer.

    It’s really week. Really working on trying to define this. (I even made up a word)
    Michael´s last blog post ..Kicked In The Crotch

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    […] This post was mentioned on Twitter by Chris Elrod, Sian Lindemann, Randy Elrod, Ian Finch, Randy Elrod and others. Randy Elrod said: New thoughts: How Is Your TwitPitch? — How To Craft An "Elevator Speech" in 140 Characters — http://randyelrod.com/QH […]

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