First, in this totally outrageous marketing plan, I decided to release the book in all editions at the same time. So, Sex, Lies & Religion released on Feb. 14 in Hardback, Paperback and Kindle versions simultaneously. Why? Because I can! And…because I believe the consumer loves choices. The E-Book (notice the cute curly page corner in the upper right hand section) released four days ago. Soon to follow will be the interactive E-Pub version for the iPad. I have an idea for another format as well. We’ll see in the next few weeks (it is totally outrageous).
I had a very intriguing talk with a PR person with a major publishing company and that person told me his team gets a stack of books on their desks to publicize, but three months later another stack arrives and the previous stack is history. Three months. I decided to test one of the theories Spence and I teach at LifeWork Seminars and institute a PR program from the 3rd thru the 12th month. And so the true PR program for SL&R really just begins May 14 and continues through Feb.14, 2011. Many of the social networking, SEO, viral marketing ideas begin to germinate and grow after three months.
An ongoing blogger review program is currently in place with the only requirements a blog review and an Amazon.com or Barnes & Noble book review in order to receive a digital preview copy. Upon completion of the reviews a signed “real” copy of Sex, Lies & Religion arrives.
A sophisticated Twitter program will be rolled out over the next few months. Regular Twitter updates containing 140 character quotes from the book to provoke conversation (idea thanks to @patsyclairmont) is currently being implemented. A beta version of a “Twitter reward program” is also being sorted out.
Traditional book signings will be rare or non-existent.
Of course, all of this depends on creating “Raving Fans.” People whose lives have been changed by Sex, Lies & Religion and are courageous enough to talk about this “taboo” subject.
I believe the timing is right for a book like this. And one thing I’ve learned in Nashville, it takes perfect timing AND perfect connections AND a viral loop to get content out in a big way.
Do you guys have any ideas? Let’s make this book a million seller!