RANDY ELROD

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Coming May 31, 2025

“The Purging Room”

An Interview with Tim Sanders, Former CSO of Yahoo! & Author of Today We Are Rich

Tim Sanders was the Chief Solutions Officer at Yahoo! and later their Leadership Coach. Prior to these senior positions Tim created and led the Yahoo! ValueLab, an in-house “think tank” which delivered futuristic insight on technology and human behavior.

He was also an early member of Mark Cuban and Todd Wagner’s broadcast.com, the most successful opening day IPO in history.

I first was introduced to him when I read his book, Love Is A Killer App. His newest book, Today We Are Rich, is available today.

Don’t miss the special offer below just for visiting today.

Love Is A Killer App is one of my all-time favorite books, so I was extremely interested in this “prequel,” as Tim calls it. Monday, I had the opportunity to interview Tim via Skype. In the interview, I asked Tim seven questions.

1. The endearing fabric of the book is your interweaving throughout the book the wisdom of your Grandmother Billye. You say, “Billye knew from experience the crucial link between confidence and achievement.” Can you talk about that link?

2. In the book you list 7 Principles of Total Confidence that I found mesmerizing! The first principle is “Feed Your Mind Good Stuff” and you say that TV News inhibits positive thinking. Could you talk about that?

3. The second principle is “Move The Conversation Forward” and you say, “Be a builder of ideas, not a destroyer of dreams.” And then you have some very pointed words about those who would play the devil’s advocate. Can you elaborate?

4. Principle 3 is “Exercise Your Gratitude Muscle” and you suggest recruiting a “workout” partner to practice the exercise of helping each other notice what each of you should appreciate. How should we go about that?

5. In Principle 4 “Giving To Be Rich” you talk about Tommie King and giving to empower others. Tommie lost his cash reserves thru a bank fiasco, but in the process realized the value of giving the invisible. Wisdom, connections and reputation. How can we give to empower others?

6. Principle 5 is “Prepare Yourself” and you provide a wealth of knowledge in this chapter. Why do you talk about reading deeply as opposed to merely grazing?

7. Last, you touch on something dear to my heart, something you call mentorizing. You quote a mentor of yours Mr. Stanley Marcus (Former CEO, Neiman Marcus), who told you, “You’ll never get dumber by making someone else smarter.” What is the importance of mentorizing?

I loved the book. It helped me understand why brands like Yahoo!, Dell, and Neiman Marcus are such great companies. More importantly, it helped me see how I can better lead, create and influence.

You can follow Tim on his Website or on Twitter.

And best of all, just for visiting today, Tim will give you his new e-Book Today You Are Rich absolutely free! Just e-mail Tim by clicking the following phrase: free ebook offer from RandyElrod.com and say “I want it!”

Have you watched the video or read one of Tim’s other books or heard him speak? What did you think?

If this has been helpful, please share it freely (as Tim suggests) by clicking the buttons below.

Disclosure of Material Connection: This is a “sponsored post.” The company who sponsored it compensated me via a cash payment, gift, or something else of value to write it. Regardless, I only recommend products or services I use personally and believe will be good for my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

28 responses to “An Interview with Tim Sanders, Former CSO of Yahoo! & Author of Today We Are Rich”

  1. Bryan Avatar

    Randy,

    I just realized that I never came back to this source to thank you for posting this interview. This post is what influenced me to read “Today We Are Rich” while on the ReCreate Cruise. As you know, this reading has tremendously influenced my life. So, thank you, Randy, for sharing this invaluable resource.

    – BP

  2. @kylereed Avatar

    i love this interview.

    I just wish more people would get on the way of living out the mentorizing lifestyle.

    it is life giving for both people

  3. Jeff Goins Avatar

    Interesting. I had never heard of this book, but Chris Brogan just mentioned it today. May have to pick it up. I love blog interviews! Btw, nice move with switching to Disqus.

    1. Randy Elrod Avatar

      Yes, Jeff. It is tremendous!!!

  4. Alastair Avatar

    Great wisdom there. I think it’s so important to surround yourself with people who want to see you succeed. When all people have to offer is pointing out your mistakes, it gets takes the life out of it altogether.

    1. Randy Elrod Avatar

      @Alastair, Yes, absolutely! Thanks for joining the conversation, Alastair!!

  5. Fred McKinnon Avatar

    It’s no coincidence that I’m hearing/reading this … and the other resource I mentioned yesterday … it’s a message that is being sewn together in my life meticulously!

    1. Randy Elrod Avatar

      @Fred McKinnon, Yes, indeed, Fred!! Providence!!

  6. Sarah Hubbell Avatar

    Whoa. Randy what an amazing interview! This is the kind of stuff I try to live my life by and what I have employed has absolutely worked for me. Buying the book for sure.

    1. Randy Elrod Avatar

      @Sarah Hubbell, Awesome! Sarah!! Spread the word about the interview and have your friends watch it! they will thank you!!

  7. Bill Todd Avatar

    Tim Sanders at recreate. It just sounds right.

    1. Randy Elrod Avatar

      @Bill Todd, It does, doesn’t it? We’ll see…

  8. Rob Still Avatar

    Great interview, great message! I love principle 4 – Giving To Be Rich, share your knowledge and show others the ropes. Trying to live that one. Can’t wait to read the whole book. Thanks Randy

    1. Randy Elrod Avatar

      @Rob Still, Thanks, Rob. Yes, the entire book is packed with great priciples to live by in our personal and professional life!

  9. Ken Avatar

    I’m getting this book Randy! Hope you can get this guy at #recreate! If enthusiasm is a pot of water, this guy is boiling over. Great interview!

    1. Randy Elrod Avatar

      @Ken, Thanks, Ken. You will love it!! Yes, Tim is a boiling pot of attraction, reciprocity and confidence!!!

  10. John Cordes Avatar

    What a fantastic interview Randy. Thank you Tim for sharing from your wealth of experience and unique perspective. You have just made me smarter (and aren’t dumber for it).

    Blessings!

    1. Randy Elrod Avatar

      @John Cordes, Ha!!! Thanks, John, for watching! Yes, I am MUCH smarter thanks to “Today We Are Rich!”

  11. Chad Jarnagin Avatar

    Great interview Randy!

    The book sounds refreshing. Looking forward to it.

    Thanks for this.

    1. Randy Elrod Avatar

      @Chad Jarnagin, Thanks so much, Chad. It is right up your alley! Knowing you, You will have MANY takeaways!!

  12. Eric N. Avatar

    Thanks for exposing us to this book. This interview has peaked my interest to learn more about Tim and his books.

    1. Randy Avatar

      @Eric N., Thanks so much, Eric. I hope you e-mailed Tim for the free eBook excerpt. I think that will hook you!!!

  13. Jim Drake Avatar

    I first saw Tim at the Willow Creek Leadership summit in 2004. His frantic pacing back and forth had me worried until I understood his rhythm and then he had me hooked. This was the talk from LOVE IS THE KILLER APP. I’ve played that DVD over and over again and used it with staff to talk about motivation.

    I love to hear Tim speak. Perhaps a future appearance at RECREATE would be in order, huh?

    Jim

    1. Randy Avatar

      @Jim Drake, Yes, Jim. He would be awesome at re:create!!

      Love Is A Killer App rocked my world, as has “Today We are Rich!” I love Tim’s ability to diffuse ideas!

  14. David Santistevan Avatar

    Randy, thanks for posting such a great interview. I just finished reading the book on Monday and absolutely loved it! The practical information is seriously invaluable. I’m new to your blog, btw. Look forward to reading! Thanks.

    1. Randy Avatar

      @David Santistevan, Thanks so much, David. Yes, I too was astounded by the wealth of practical information!

      Please come back by!

  15. Gina Parris Avatar

    My 12 year old twins and I sat on the couch and just listened to this interview. Excellent wisdom. Getting the book today! And while we wait, the twins have decided to finally raid my library for some ways to future-proof their brains. Yay!

    1. Randy Avatar

      @Gina Parris, That is awesome, Gina! Tim’s idea of “future-proofing” is priceless. I so wish as a child I had this wisdom!!

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