How Is Your TwitPitch? — How To Craft An “Elevator Speech” in 140 Characters

“A twit what?” you may ask.

A twitpitch is a description in 140 characters of what you do in work, life or play—or any important appeal or objective—presented in the space it takes for a single tweet.

We now meet many of the important people with whom we work, live and play in the digital world of Twitter. What makes Twitter  unique is that everybody has the same allotment of 140 characters. But if we have done our due diligence, we have a targeted audience that will give us a moment of the valuable time they spend on Twitter.

Very few people are prepared to interact on Twitter in this way. The idea of an twitpitch is to have a prepared tweet that grabs attention and says “all one needs to know about you or your objective” in 140 characters or less.

What are you going to say?

By effectively tweeting the essence of your lifework, you will be marketing yourself and your business in a way that makes people want to know more.

Why prepare a twitpitch? Because preparation is vital in today’s world of radical discontinuity, and it is no different for your twitpitch. It is imperative to work on these 140 characters until they are perfectly crafted.

This tweet is one worth memorizing. Make it such a part of who you are that if someone startled you during a nap, and asked what you do, you would smoothly and without hesitation quote them your twitpitch. This tweet will serve as your brief introduction to others—so it has to be great!

Where and when do I use this twitpitch? Of course, if someone follows you on Twitter, use it for them. But it also comes in handy when you attend an event, a conference, a convention, or some other type of meeting.  The twitpitch becomes useful in real life.

One of the first things people ask these days upon meeting is, “What do you do?” followed inevitably by the question, “Are you on Twitter?” If you give them the usual answer to the first question, they see that you are a lawyer…or an accountant … or a consultant … or an artist…or a pastor…or insert your title.

They will often label you in their mind with all of the stereotypes they perceive those occupations carry with them.

However, if you turn your twitpitch around and start with an answer like, “I work with small businesses that are grappling with computer problems,” (70 characters), right away — especially if they own a small business—their ears will perk up and want to know more.

It is the law of attraction.

I suggest working on this pitch and memorizing it because our natural reaction to the question, “What do you do?” is to answer with a label. We then go on to describe the things we do instead of sharing the benefits they will get from working with us.

Rather than thinking of ourselves as “culture creators” we picture ourselves as “being our occupation.”

How do I present my twitpitch? The more often you tweet and present your pitch, the better it will become. You will easily be able to tweak and add enthusiasm and energy to the tweet, because it will be so much fun experiencing the unique reactions to what you are saying. I suggest taking advantage of the wide variety of tweet-ups (networking events) in your sphere of influence.

Succinct. Evocative. Compelling.

A great twitpitch will make you memorable.

How do I craft my twitpitch? Tweak. Tweak. Tweak your Twit. Oops!

Well, you know what I mean. Run it by people you trust and listen to their input. Watch the reactions on Twitter and adjust if needed.

Don’t worry if your “Twitpitch” isn’t perfect in the beginning. As you present it, it will develop and refine, and before long, you will be getting a surprising amount of business—or, at the very minimum—a growing number of followers who want to hear what you have to say.

Here is my initial go at a personal twitpitch.

I am a creative who lives to spread influence by mentoring and encouraging influential people to diffuse ideas and create culture. (130 characters)

What do you think about mine?

Suggestions?

Now, give your initial twitpitch a go in the comments below on this post. Be brave. Do it!

104 thoughts on “How Is Your TwitPitch? — How To Craft An “Elevator Speech” in 140 Characters

  1. Christian. Husband. Dad. Assoc. Pastor. Poet. Imaginator. Dreamer.

    It’s really week. Really working on trying to define this. (I even made up a word)

  2. I’m later translating this into Portuguese, since the vast majority of my followers are in Brazil, but I value your opinion:

    “Singer, freelance translator, pending communicator, social networker & Corinthian supporter.”

    I should note that Corinthians is a huge soccer team from São Paulo. I do love Paul’s letters to the Corinthians, though :)

      1. @Randy Elrod, I say “pending” simply because I’m still a few credits short of finishing my communications degree. I actually have a music degree, and haven’t time to finish communication. But I don’t think people really need to know that. Anyway, here’s what it would be like in Portuguese:

        “Cantor, tradutor freelancer, comunicador pendente, adepto às redes sociais e corinthiano.”

      1. @Randy Elrod, Well, thank you very much, Mr. Elrod. Your twitter elevator pitch idea resonated with me for you see, I taught high school marketing & entrepreneurship classes for 21 years, and I was always training my students to have a good elevator pitch. Of course, it changes with the situation. It’s been hard to change mine from “I’m an inner city high school teacher,” to something different. I’m still honing my identity, post educator.

  3. my Twitter bio is:
    writer: creativetheology.com co-founder: @themoveproject

    i think my twitpitch would be something like…
    I write about the implications of faith in creativity, and help people engage in social justice issues.

  4. Im fairly new to twitter and promoting the music my wife and I make to the public so this has been a great exercise for me. Here goes. Let me know what you think.

    I teach music in a public elementary school & create acoustic folk/spiritual music with my wife Kelly hoping to inspire and entertain others.

        1. @Eric, Revision – I teach music at a public elementary school & create acoustic folk/spiritual music with my wife aimed at inspiring and entertaining others.

    1. @Eric, I think you need a stronger word than “hoping” or “aiming”. Those words convey that you might or might not inspire and entertain others. I would put “I teach music….with my wife….”TO” inspire and entertain. You don’t need “others” either, it’s implied and will save you some characters.

      1. @Audra Krell, Great advice Audra. Thanks. To answer your question Randy, yes I’m liking it better all the time. Really makes me think about exactly what I do and why without rambling for 20 minutes like usual.

  5. Christian + advocate for children living in poverty w/ Compassion International. Follow me for daily Christian blogs and Compassion updates.

    (Think I used em all)

  6. I am a curator of spiritual content on the internet. I lead a global team of creatives to engage people interested in spirituality online.

  7. Randy

    I have been refining my personal planning recently and woke up today with a clear message to refine my mission statement – within 10 minutes of logging on I read your latest post which was obviously meant.

    My first draft of your brilliant advise to create a Twitpitch is:

    “I am a therapist and mentor guiding people to their full potential and spiritual harmony in their personal and professional life.”

    What I am missing here is the ‘who’ and your post and personal Twitpitch has given me the much needed kick to get absolutely clear on that. Thanks again Randy for a stimulating post.

  8. The day got away from me, but here it is in 129 characters.

    I am Spiritual Director who listens and deciphers in order to help people recognize, untangle, and move forward in their journey.

  9. I advise, encourage, challenge, and strategize with others to help them discover an impacting significant life.

  10. I love the last two words.

    I don’t even see myself as particularly creative or influential. But I think enough of you has rubbed off inadvertently on me that culture seems to get created around me. Neat things happen. I like it! I want more! :)

    In short: yeah, that’s you.

  11. Randy…my whole this is that i want it to be fun, too. so…
    I’m a hat-wearing, coffee-sipping Northwest creative guy who helps companies, orgs, people find their way in the digital spaces.

  12. Okay, here is my first go…

    I am a connector who loves linking people together with who or what they are looking for. Primarily their homes, but often other colleagues.

  13. Randy, yours sounds almost like a mission statement.

    Many of us are probably more familiar with creating those for ourselves and our businesses. Mission statements are supposed to be short anyway, so does it then make sense to simply craft your mission statement so that it can live in 140 characters?

  14. Hi Randy.

    Mine is pretty much my twitter bio – I have a slightly extended version of the same thing on my Facebook page (which seems to have disappeared with the new layout come to think of it!).

    “I’m the office masterchef & token gen-y’er. in my spare time at work I do PA/Admin/Finance-y stuff. Any other spare time: church/music/friends/coffee”

  15. I help churches and ministries grow through online media including live, on demand and mobile streaming as well as social media interaction.

  16. Good question. As I was writing it, I struggled with how to synergize my “job” with my vocation. Certainly, there’s some overlap, but that doesn’t describe ALL that I do. So, it’s my “professional” twitpitch.

    I think that my personal one would be more like this:

    “I am an explorer of ideas, words, and places. I innovate, write, and travel. When those three things intersect, I am most content.”

    Thoughts?

  17. This is a great insight, Randy. It’s not unlike the good ol’ values proposition in business, where we communicate the mission and expected outcomes (the business) rather than the activities (the busyness).

    After reading this, I’ve tweaked my twitpitch to this: I help people and organizations get unstuck. And I work to deepen and diversify myself (and others) culturally and artistically.

    This begs questions about what it means to get stuck/unstuck and to deepen/diversify. Which kick-starts a fun-filled conversation.

    Thank you for this rock solid tip!

  18. This is a fantastic insight, Randy. And it is closely tied with the good ol’ “values proposition” in business, in which we keep the focus on the mission and expected outcomes (the business) rather than the activities (the busyness). What I think you are essentially saying is, “tease the outcome folks can expect rather than list all the things you represent.”

    I’ve tweaked my twitpitch after reading your post. Here is where I am today: I help people and organizations get unstuck. And I work to deepen and diversify myself (and others) culturally and artistically.

    What’s cool about this is that it begs questions about what it means to get stuck/unstuck and deepen/diversify. And off the conversation can go. So, thank you for this rock solid tip!

  19. My pitch is pretty much my twitter bio ~ “Son Seeker” who is a Thinker, Dreamer, Helper, Teacher, Laugher, Crier and Hopeless Romantic ….Still tweaking!!!

    1. @Julie Kolb, Great, Julie!! By the way, you still have 37 characters if you want to flesh it out a bit.

      How would you describe in a TwitPitch what you do for your company or what your company does?

      1. @Randy Elrod, Great question..There is no “company” to me at the moment..4 years ago I left corporate America (a lucrative management position) to pursue my dreams…I now stay at home with my kiddos and I make and sell salad dressing (don’t laugh:) and I also sketch and sell those too…(I do work part-time at a family run farmers market to get out of the house and be with the community I live with)…Now, I also teach childrens Sunday School full-time at my church and also help with the youth ministry there..My ultimate plan is to go back to college for a Culinary degree and continue with making food my business..I now have the time to go where my heart leads..Missions trips are on that list too…Possibly going to Germany with my oldest daughter next year….SO..140 characters???…hmmmm…I am a recreate in progress ;)

  20. Hows this:

    I make my living running a multimillion dollar trucking company. I make my life by writing and teaching leadership in the Christian and general markets.

  21. I write because I’m inspired by stories. I teach writing because I believe everyone has a story, and we are better when we share them.

    What do you think? Too ambiguous?

      1. @Randy Elrod, it doesn’t really state where or what I write. Right now I mostly blog with an emphasis on spiritual formation through everyday life, but I have done some freelancing and I’m planning for more of that in the next year. I also teach at a Christian college but I’m sometimes hesitant to put that in a bio because it might make people think I’m only interested in writing for the Christian market.

        1. @Felicity, Hmmm.. this may not be an improvement, but…

          I write because I’m a storyteller.I teach writing because I believe everyone has a story,and the world is a better place when we share them

          That is exactly 140 characters.

          Next iteration…?

  22. I think your twitpitch is pretty spot on. The only thing that was confusing to me was what you mean by diffuse ideas, but I think that is actually effective because that would follow up with a question from myself of what you mean by that.

    I am starting to work on mine. I am tired of saying to people when they ask “what do you do” with the response of “good question”

    I am trying to capture the idea that I want to be a connector. I think that word is over used and often misinterpreted. But I truthfully want to be someone who connects others, provides resources, and helps others. I want to network, connect, and talk with as many people as I can. Just trying to figure out how to twitpitch that now.

    Your advice will help a ton though.

    1. @Kyle Reed,

      Okay here is what I have written down, at least this is my twitter bio:
      “I help bands connect with their fans through social media. I like my coffee black and my dog Jack.”

          1. @Randy Elrod, Funny. Not sure why it placed my comment where it went. Yes, I was suggesting that Kyle’s dog meet my dog, but I don’t mean to be exclusive. I would love for anyone (human or canine) to meet my dog. He’s awesome.

  23. I am the Founder/Speaker for A Gentle Answer Ministries. Our mission is to encourage and to apply the truths of the bible to our daily lives, along the way we have some fun.

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