The Klout Score is the measurement of your overall online influence. The scores range from 1 to 100 with higher scores representing a wider and stronger sphere of influence. Klout uses over 35 variables on Facebook and Twitter to measure True Reach, Amplification Probability, and Network Score.
Klout believes that influence is the ability to drive people to action — “action” might be defined as a reply, a retweet, a comment, or a click.
Klout performs significant testing to ensure that the average click-through rate on links shared is highly correlated with a person’s Klout Score. The 25+ variables used to generate scores for each of these categories are normalized across the whole data set and run through our analytics engine.
After the first pass of analytics, they apply a specific weight to each data point. They then run the factors through our machine-learning analysis and calculate the final Klout Score. The final Klout Score is a representation of how successful a person is at engaging their audience and how big of an impact their messages have on people.
Read more details HERE.
I have included my Klout metrics for your perusal even though some are inaccurate. I just became a member two days ago, so many of my metrics are still updating. But I believe this is an invaluable tool (and the best I have found so far) for measuring your combined Twitter & Facebook online Influence, your effectivness as a social networker as well as for advertisers wishing to determine effective social influencers.
What is your Klout Score? (Go check and come back and tell us!)
What have you learned from this?
How can we improve our scores?